Everything about Peugeot totally explained
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For the article about the bicycle manufacturer, see Cycles Peugeot.
Peugeot is a major
French car brand, part of
PSA Peugeot Citroën. It is the second largest automaker in Europe, behind
Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing as early as 1842 and then later
bicycle manufacturing at the end of the 19th century. Its world headquarters are in
Paris, Avenue de la Grande Armée, close to
Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from
Sochaux,
France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the . The company also sponsors the
Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot's.
Company history
Early history
The Peugeot family of
Valentigney,
Montbeliard,
Franche-Comte,
France, began manufacturing coffee grinders in the 1800s. Although the Peugeot factory had been in the manufacturing business since the 1700s, the company's entry into the world of wheeled vehicles was by means of
crinoline dresses, which used steel rods, leading to
umbrella frames, wire
wheels, and ultimately
bicycles.
Armand Peugeot introduced his "Le Grand Bi"
penny-farthing in 1882 and along with a range of other bicycles. Peugeot bicycles continued to be built until very recently, although the car company and bike company parted ways in 1926.
Armand Peugeot became interested in the automobile early on, and after meeting with
Gottlieb Daimler and others, was convinced of its viability. The first Peugeot automobile (a three-wheeled steam-powered car designed by
Léon Serpollet) was produced in 1889; only four were made. Steam power was heavy and bulky and required lengthy warmup times. In 1890, after meeting
Gottlieb Daimler and
Emile Levassor, steam was abandoned in favour of a four-wheeled car with a petrol-fuelled
internal combustion engine built by
Panhard under Daimler licence. The car was more sophisticated than many of its contemporaries, with a three-point suspension and a sliding-gear transmission.
More cars followed, twenty-nine being built in
1892, forty in
1894, seventy-two in
1895, 156 in
1898, and fully three hundred in
1899. These early models were given "Type" numbers with the
Type 12, for example, dating from 1895. Peugeot became the first manufacturer to fit rubber
tires to a petrol-powered car that year (solid tires). Peugeot was also an early pioneer in
motor racing, entering the 1894
Paris-Rouen Rally with five cars (placing second, third ) (despite an average speed of and taking the 31,500
franc prize. This also marked the debut of
Michelin pneumatic tyres in racing, also on a Peugeot; they proved insufficiently durable. Nevertheless, the vehicles were still very much
horseless carriages in appearance and were steered by a
tiller.
1896 saw the first Peugeot engines built; no longer were they reliant on Daimler. Designed by Rigoulot, the first engine was an horizontal twin fitted to the back of the
Type 15. After placing nineteenth in the 1902 Paris-Vienna rally with a racer, and failing to finish with two similar cars, Peugeot quit racing.
A more famous name,
Ettore Bugatti, designed the new four-cylinder
Bébé of 1912. It proved faster than other cars of its time, and Boillot won the 1912 French Grand Prix at an average of, despite losing third gear and taking a twenty minute pit stop. In May 1913, Goux took one to
Indianapolis, and won at an average of, recording straightaway speeds of . In 1914, Boillot's 3 liter L5 set a new Indy lap record of, and Duray placed second (beaten by ex-Peugeot ace
Réné Thomas in a
Delage). Another (driven by Boillot's brother,
André) placed in 1915; similar models won in 1916 (
Dario Resta) and 1919 (
Howdy Wilcox).
For the 1913
French Grand Prix, an improved L5 (with engine) was produced with a pioneering ballbearing
crankshaft, gear-driven camshafts, and
dry sump lubrication, all of which soon became standard on racing cars; unfortunately, Zuccarelli was killed during testing on public roads, but Boillot easily won the event, making him (and Peugeot) the race's first double winner. For the 1914 French GP, Peugeot was overmatched by
Mercedes, and despite a new innovation, four-wheel brakes (against the Benz's rear-only), Georges proved unable to match them and the car broke down. (Surprisingly, a 1914 model turned a lap in practice at
Indy in
1949, yet it failed to qualify.) Peugeot was more fortunate in 1915, winning at the French GP and
Vanderbilt Cup. the first mass-produced car to have it. Soon afterwards the Depression hit; Peugeot sales decreased but the company survived.
In 1933, attempting a revival of fortune, the company unveiled a new, aerodynamically styled range. In 1934 Peugeot introduced the
402BL Éclipse Décapotable, the first convertible with a
retractable hardtop — an idea followed later by the
Ford Skyliner in the 1950s and revived in the modern era by the
Mitsubishi 3000GT Spyder in 1995. More recently, many manufacturers have offered retractable hardtops, including Peugeot itself with the 206 cc.
Three interesting models of the thirties were the
Type 202,
Type 302 and
Type 402. These cars had curvaceous bodies, with headlights behind sloping grille bars, evidently inspired by the
Chrysler Airflow. The 2.1 liter Regular production began again in mid-1946, and lasted into 1949.
Post World War II
In 1946,
The company began selling cars in the United States in 1958, and in 1960 introduced the
Type 404, which used a version of the 403 engine, tilted 45
o. The 404 proved rugged enough to win the
East African Safari Rally, in four of the six years between 1963 and 1968.
More models followed, many styled by
Pininfarina. Like many European manufacturers, collaboration with other firms increased; Peugeot worked with
Renault from 1966 and
Volvo from 1972.
Take over of Citroën and formation of PSA
In 1974 Peugeot bought a 30% share of
Citroën, and took it over completely in 1975 after the French government gave large sums of money to the new company. Citroën was in financial trouble because it
developed too many radical new models for its financial resources. Some of them, notably the
Citroën SM and the
Comotor rotary engine venture proved unprofitable. Others, the
Citroën CX and
Citroën GS for example, proved very successful in the marketplace.
The joint parent company became the
PSA (Peugeot
Société Anonyme) group, which aimed to keep separate identities for both the Peugeot and
Citroën brands, while sharing engineering and technical resources. Peugeot thus briefly controlled the valuable
racing brand name
Maserati, but disposed of it in May 1975 out of short term financial concerns.
Both Citroën
enthusiasts and
automotive journalists point out that the company's
innovation and flair took a marked downturn with the acquisition. The Citroën brand has continued to be successful in terms of sales, and now achieves over a million units annually.
Take over of Chrysler Europe
The group then took over
the European division of
Chrysler (which were formerly
Rootes and
Simca), in 1978 as the American auto manufacturer struggled to survive. Further investment was required because
PSA decided to create a new brand for the entity, based on the
Talbot sports car last seen in the 1950s. From then on, the whole Chrysler/Simca range was sold under the
Talbot badge until production of Talbot-branded passenger cars was shelved in 1986.
The flagship of this short-lived brand was the
Tagora, a direct competitor to PSA's
604 and
CX models. This was a large, angular saloon based on
Peugeot 505 mechanicals.
All of this investment caused serious financial problems for the entire PSA group; PSA lost money from 1980 to 1985. The Peugeot takeover of Chrysler Europe had seen the aging
Chrysler Sunbeam,
Horizon,
Avenger and
Alpine ranges rebranded as Talbots. There were also new Talbots in the early 1980s—the
Solara (a saloon version of the
Alpine hatchback), and the
Samba (a small hatchback to replace the
Sunbeam).
In 1983 Peugot launched the popular and successful
Peugeot 205, which is largely credited for turning the company's fortunes around.
In 1984 PSA developed its first contacts with
The People's Republic of China, resulting in the successful
Dongfeng Peugeot-Citroën Automobile venture in Wuhan.
In 1986, the company dropped the Talbot brand for passenger cars when it ceased production of the Simca-based Horizon/Alpine/Solara models. What was to be called the Talbot Arizona became the
309, with the former Rootes plant in
Ryton and Simca plant in
Poissy being turned over for Peugeot assembly. Producing Peugots in Ryton was significant, as it signalled the very first time Peugeots would be built in Britain. The Talbot name survived for a little longer on commercial vehicles until 1992 before being shelved completely.
As experienced by other European volume car makers, Peugot's U.S. and Canadian sales faltered and finally became uneconomical, as the
Peugeot 505 design aged. Several ideas to turn around sales in the United States, such as including the Peugeot 205 in its lineup, were considered but not pursued. In the early nineties, the newly introduced
Peugeot 405 proved uncompetitive with domestic and import models in the same market segment, and sold less than 1,000 units. Total sales fell to 4,261 units in 1990 and 2,240 through July, 1991. This caused the company to cease U.S. And Canada operations after 33 years. There are currently no known plans to return to the American market.
Peugeot currently sells vehicles in Mexico.
Peugeot Mexico
Beginning in the late 1990s, with Jean-Martin Folz as president of
PSA, the Peugeot-Citroën combination seems to have found a better balance. Savings in costs are no longer made to the detriment of style.
On
April 18,
2006, PSA Peugeot Citroën announced the closure of the
Ryton manufacturing facility in Coventry, England. This announcement resulted in the loss of 2,300 jobs as well as about 5,000 jobs in the supply chain. The plant produced its last
Peugeot 206 on
December 12 2006 and finally closed down in January 2007.
Peugeot is developing a diesel-electric hybrid version of the
Peugeot 307 that can reach 80 mpg. It is a 2-door cabriolet and is currently only in the concept stages, but if it reaches production would be one of the more fuel efficient cars available.. Peugeot will make a new car in 2008 with the name Peugeot 407.
Motorsports
Peugeot was involved in motorsport from the earliest days and entered five cars for the Paris-Rouen Trials in 1894 with one of them, driven by Lemaitre, finishing second. These trials are usually regarded as the first motor sporting competition. Participation in a variety of events continued until
World War I, but it was in 1912 that Peugeot made its most notable contribution to motor sporting history when one of their cars, driven by
Georges Boillot, won the
French Grand Prix at Dieppe. This revolutionary car was powered by a
straight-4 engine designed by Ernest Henry under the guidance of the technically knowledgeable racing drivers
Paul Zuccarelli and
Georges Boillot. The design was very influential for racing engines as it featured for the first time
DOHC and four valves per cylinder providing for high engine speeds, a radical departure from previous racing engines which relied on huge displacement for power. In 1913 Peugeots of similar design to the 1912 Grand Prix car won the
French Grand Prix at Amiens and the
Indianapolis 500. When one of the Peugeot racers remained in the United States during
World War I and parts couldn't be acquired from France for the 1914 season, owner
Bob Burma had it serviced in the shop of
Harry Arminius Miller by a young mechanic named
Fred Offenhauser. Their familiarity with the Peugeot engine was the basis of the famed
Miller racing engine, which later developed into the
Offenhauser, or "Offy" racing engine.
The company has had much success in international
rallying, notably with the durable
Peugeot 504, the four-wheel-drive turbo-charged versions of the
Peugeot 205, and more recently the
Peugeot 206. The 206 rally car had significant success in the rally championship, beating the Subaru Impreza, Ford Focus and Mitsubishi Lancer, cars which had traditionally dominated the sport. The 206 was retired practically unbeaten after several successful years, and replaced with the comparatively disappointing
Peugeot 307 cc.
Throughout the mid-1990s, the
Peugeot 406 saloon (called a
sedan in some countries) contested
touring car championships across the world, enjoying success in France, Germany and Australia, yet failing to win a single race in the
British Touring Car Championship despite a number of podium finishes under the command of 1992 British Touring Car Champion
Tim Harvey.
The British cars were prepared by Prodrive in 1996, when they sported a red livery, and by MSD in 1997-1998, when they wore a distinctive green and gold flame design. Initially the 406's lack of success was blamed on suspension problems, but it's now clear that the team was underfunded and the engine lacked power.
In 2001, Peugeot entered three 406 coupes into the British touring car championship to compete with the dominant Vauxhall Astra coupes. Unfortunately the 406 coupe was at the end of its product life-cycle and wasn't competitive, despite some promise towards the end of the year, notably when Peugeot's Steve Soper led a race only to suffer engine failure in the last few laps. The 406 coupes were retired at the end of the year and replaced with the
Peugeot 307—again, uncompetitively—in 2002.
Peugeot won the Manufacturers title of the
World Rally Championship in 1985 and 1986 with its 205 T16. Peugeot won the manufacturers championship again in 2000, 2001 and 2002 with the 206. Peugeot won the grueling
Paris Dakar Rally each year from 1987 to 1990.
In the 1990s the company competed in the
Le Mans 24 Hours race, winning in 1992 and 1993 with the
905. After early problems with reliability and aerodynamics, the 905 was also successful in the
World Sportscar Championship, winning eight of the 14 races across the
1991 and
1992 seasons and winning the team and driver titles in 1992. Peugeot returned to sportscar racing and Le Mans in 2007, with the diesel-powered
908. Peugeot is also involved with the Courage C60 Le Mans racing team.
The company has also been involved in providing
engines to
Formula One teams, notably to
McLaren in
1994, to
Jordan for the
1995,
1996 and
1997 seasons, and to
Prost for the
1998,
1999 and
2000 seasons. Peugeot's F1 interests were sold to
Asiatech at the end of the 2000 season.
Peugeot model numbers
Peugeot chooses the names used on its models in the form
x0y or
x00y, where
x describes the size of the car (and hence its class) and
y describes the model number (the higher the number, the newer the model). Thus a Peugeot 406 is bigger
and newer than a Peugeot 305. This rule has its exceptions: for instance the Peugeot 309 was produced before the Peugeot 306—the out-of-step number signified the 309's Talbot underpinnings rather than it coming from a Peugeot lineage. Variants are also excluded: the 206 SW, for example, is about the same length as a "40y" car.
This tradition began in 1929 with the launch of the 201, which followed the 190. All numbers from 101 to 909 have been deposited as
trademarks. Although in 1963
Porsche was forced to change the name of its new 901 coupé to
911, certain
Ferraris and
Bristols have been allowed to keep their Peugeot-style model numbers. An unsubstantiated explanation for the central '0' is that on early models the number appeared on a plate on the front of the car, with the hole for the starting handle coinciding with the zero. More recently, on the 307 cc and the 607 the button to open the trunk is located in the '0' of the label.
For specific niche models such as minivans or SUVs, Peugeot is now using a four digit system, with a double zero in the middle. It was tested with the
4002 concept car. The
1007 used this system when it was launched in 2005, and the new Peugeot Crossover SUV is named
4007.
Peugeot has also announced that after the 9 series, it would start again with 1, producing new 201, 301 or 401.
Peugeot has produced three winners of the
European Car of the Year award.
» 1969:
Peugeot 504
1988:
Peugeot 405 » 2002:
Peugeot 307
Other Peugeot models have come in either second or third in the contest.
» 1980:
Peugeot 505
1984:
Peugeot 205 » 1996:
Peugeot 406
1999:
Peugeot 206
Other products
Peugeot also produced bicycles starting in 1882 in Beaulieu, France (with ten Tour de France wins between 1903 and 1983) followed by motorcycles and cars in 1889. In the late 1980s Peugeot sold the North American rights to the Peugeot bicycle name to ProCycle in Canada (also known as
CCM and better known for its
ice hockey equipment) and the European rights to Cycleurope S.A.
Peugeot remains a major producer of
scooters,
mopeds and bicycles in Europe.
Pronunciation
The common French pronunciation of "Peugeot" is . In England it's usually "PERzho", while Americans pronounce it /puːˈʒoʊ/ "pooZHO" or /ˈpjuːʒoʊ/ "PYOOzho". Peugeot cars have been given the nicknames: 'pug' and 'pugs' in the UK. In Malta some people pronounce "Peugeot" as PUGU. In those parts of North Africa that were colonised by the French—Algeria, Tunisia and Morocco—"Peugeot" is often pronounced in the same way as the word "bijou" ("jewel"), both because of the sometimes indistinguishable quality of vowels in Arabic when translated into French, and through affection.
Vehicle models
Numbers
- 104, 106, 107
- 201, 202, 203, 204, 205, 206, 207
- 301, 302, 304, 305, 306, 307, 308, 309
- 401, 402, 403, 404, 405, 406, 407
- 504, 505
- 601, 604, 605, 607, 608
- 806, 807
- 905, 907, 908
- 1007
- 4007
Concept cars
607 Feline
Quark
907 RC
908 RC
307 cc Hybrid HDi.
4002
Peugeot 20Cup
Peugeot 308 RC Z
Others
Type 15
Peugeot D3A
Peugeot D4A
Peugeot J7
Peugeot J9 minibus
Peugeot J5
Bipper
Boxer
Expert (see )
Partner
P4
VLV
Peugeot Boxer minibus
Peugeot Pars (also known as Persia)Further Information
Get more info on 'Peugeot'.
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